Coming up with a holiday promotion plan can seem daunting, especially since it’s one of the busiest times of year. But running promotions during this time of year is especially important because it translates directly into foot traffic and sales for your pharmacy. The good news is that you have helpful tools right at your fingertips that will make holiday promotions a breeze.
1. Use newsletters/email to your advantage
Email is actually one of the most cost-effective ways to get your message out there. If you’re an RxWiki customer, you already have a newsletter sending to your patients every Tuesday. Put it to work for you. You can add sections to the newsletter promoting any holiday specials you might have. All you have to do is go to the newsletter section of your dashboard, choose one of the newsletter sends you’d like to edit, then add a customizable card. Check out an example of how Town and Country Pharmacy is using their newsletter to get the word out about holiday shopping.
This is also a good time to mention that if you are not collecting email addresses from your patients, you should start doing so. Like we mentioned, email is one of the quickest, most cost-effective ways for your message to be seen by patients.
2. Combine Facebook + in-store promotions
Facebook comes in handy during the holidays because it’s easily accessible and your patients are already following you. Do you sell holiday-specific gifts? Do you carry pumpkins for a limited time? Whatever it may be – snap a photo and post it to Facebook. This gives you an opportunity to explain the details of your promotions and encourage followers to come to your pharmacy to take advantage of them.
3. Update your website/mobile app
The best way to make sure you’re getting the most out of your promotions is to be consistent across all of your online channels. If you’re promoting something on Facebook or in your newsletter, don’t be afraid to use the same messaging on the homepage of your website. After all, that’s the first thing visitors see when they look you up online. Plus if you have an app through the Digital Pharmacist platform, you can change the welcome message that patients see when they open your app. That’s prime real estate to get your holiday message out there. See an example below:
These are our top three quick tips for running holiday promotions. If you’d like more detailed info on how to successfully run an online promotion, check out our webinar all about promotions. And as usual, don’t hesitate to reach out to the Digital Success Experts at RxWiki. We’re happy to help you update your website or come up with online ideas – just email [email protected] or call us at (877) 959-7550.