For patients who suffer from allergies, relief can seem hopeless during peak seasons. Allergy season provides a surprising opportunity for you to help your patients and grow your business. You know which drugs work best to treat specific symptoms, but many of your patients don’t. This allergy season, educate your patients and add value to their lives while also encouraging them to buy medications from your pharmacy. Check out these four Facebook posts you can write today to help out patients while simultaneously driving revenue.
1. When is Allergy Season?
Peak allergy times differ by the allergy triggers in your part of the country. Write a Facebook post explaining the peak seasons for different types of allergies in your community. That way, patients can understand and prepare for the causes of their sniffles and sneezes.
2. Find out What You’re Allergic to
Many people have allergy symptoms that are severe enough to be irritating but not severe enough to warrant allergy testing. Write a post explaining common groups of symptoms and what they mean. For example:
‘If your symptoms include sneezing, runny nose, wheezing, coughing, and itching, and they don’t get worse when you’re outdoors, there’s a good chance you’re allergic to dust. Be sure to clean your home regularly to avoid dust and mold. If you have a pet try to keep it outside in the yard and definitely don’t allow it in the bedroom. Also, regularly bathe pets to minimize dander and other allergens that the pet may contribute to the home.”
3. All About Antihistamines
While the science behind common antihistamines is simple to you, many of your patients don’t understand it. Teach them how antihistamines work and which antihistamines are best to treat specific symptoms. What are the side effects? Which antihistamines cause drowsiness and which do not? What about decongestants, can those be taken at the same time as antihistamines? These simple pharmaceutical questions are confusing for many people and they trust their pharmacist to provide accurate information with their best interest in mind. End the article by advising patients to consult with one of your pharmacists before purchasing allergy treatments. This will drive foot traffic to your pharmacy and encourage readers to buy from you instead of the CVS down the street. Your personal advice is the biggest thing that sets you apart from corporate pharmacies and you should utilize that point of differentiation whenever possible.
4. When to See an Allergist
If your patient is experiencing frequent sinus infections, difficulty breathing, or chronic congestion, she should see an allergist. But many people can’t recognize when symptoms are too severe to be treated by over the counter meds. Help them understand when allergies go from irritating to dangerous. With your encouragement, patients will go see allergists when necessary. Those allergists will prescribe treatment and the patients will fill those prescriptions at your pharmacy. An article like this drives loyalty and profit.
Posting these short articles on your Facebook page or keeping a blog on your website adds a personal, caring, and valuable touch to your online presence. Also consider hanging informational flyers about allergies up in your pharmacy or offering handouts at the front desk. Be certain that any informational materials you hand out include your pharmacy’s name and branding. These small marketing efforts make a big difference!
For more information on how to market your pharmacy online, visit digitalpharmacist.com.