Your Digital Marketing Questions Answered

By Anyssa Garza, PharmD, BCMASDigital Pharmacist Staff

In the last few weeks, we covered the frequently asked questions regarding pharmacy websites and mobile apps. This week we have listed the frequently asked questions regarding digital marketing and their respective answers.

Q: What are Facebook Ads​?​

Answer: Facebook ​advertising is essentially highly targeted online marketing. The ads can appear in a user’s personal Facebook newsfeed & on the right-hand column of the Facebook homepage.

Q: When will my ads run?

Answer: We run your ​Facebook Advertising campaigns on a monthly basis from the date you sign up (we will need advertiser access to your page to get started). Each month we run a fresh new campaign for your pharmacy.​

Q: How will I know if it is working? ​

Answer: If you are signed up for our Digital Marketing product, you will receive a report at the end of each campaign explaining how your ads​ performed. If you have questions about that report, call (877) 959-7550 or email our agency team at [email protected].

Q: Who will see my ads?

Answer: Our campaigns will advertise your pharmacy to your surrounding community. The ads target a certain radius. Typically the ads will be set for 10-15 miles from your store location. The ads focus on creating and promoting brand awareness as well as can highlight the services you offer such as delivery, compounding or medication packaging.

Q: What are the benefits of our program?

Answer: The focus of our Digital Marketing Program is to increase your brand awareness. By helping your pharmacy maintain a competitive online presence, we increase your business’ visibility to your community.

Q: Are the ads posted to my wall?

Answer: Ads are different than posts on your Facebook wall. Ads are seen in the News Feed of your targeted audience. Posts are what you write/upload on your Facebook wall which will be seen by those who have “Liked” your page and currently follow your pharmacy. Unlike posts, ads can reach people in your community who have not yet “Liked” your page and in turn, do not follow you.

Although ads are not posted directly on your Facebook wall, you can always view current live ads under the “Info and Ads” section of your page.

If you want help with content you can post on your Facebook wall, be sure to take advantage of the downloadable social posts that you are sent each month by just being a DM customer.

Q: What services are advertised in the ads?

Answer: We can advertise mobile downloads, website traffic and prescription transfers. We also can create an ad for special services and promotions and can be done upon request.

If you have any questions on your digital marketing, give us a call at (877) 959-7550 or email our agency team at [email protected].