A patient is in the middle of asking you questions about their prescriptions, the phone is ringing, customers are waiting in line, and now you’re supposed to worry about Facebook and Twitter?!
Don’t worry, we get it – you have a lot on your plate already. Keeping up with the latest social media news and updates can get pushed down the priority list. That’s why we’re here- hopefully our weekly emails are a quick and easy way for you to stay informed.
WHAT’S NEW WITH FACEBOOK?
Let’s get right to the important stuff. Here are some helpful new insights for you and your staff to know:
Age demographics on social media are changing
The number of people aged 55-64 using Facebook is about the same as the number aged 18-24. Can you believe that? I don’t blame you if you don’t – it’s definitely a surprising stat. In fact, we’ve had many pharmacists tell us they don’t think they need social media because the majority of their patients are older.
Surprising as it may be, the stat is true. Business Insider recently reviewed some in-depth research done by comScore. Check out the chart below to see the demographic spread for yourself:
The ideal posting frequency on social media is higher than you think
How often to post is a common concern expressed to us by pharmacists. When it comes to the health news we publish on your page, we often hear statements like: “I’m afraid posting on Facebook twice a day is too much – I don’t want to annoy my patients”. According to Social Media Today, twice a day is not too much. Actually, twice a day is not quite enough – “In order to be seen once per day, smaller brands should probably post around 5 times per day on Facebook”.
So why don’t we post 5 times per day on your Facebook page? Because varying content is important for visibility and engagement.
By posting two health news articles to your page, we leave room for your posts about things going on inside the store every day. Whether it’s a sale, new products, or a picture of your staff – it’s important for you to add your own content too.
Like I said earlier, we completely understand that you have a lot going on. So set a reasonable goal to start: post 1 thing to your Facebook page every day. Here are a couple things you can do to make this task easier:
Divide the responsibility
Get your staff to help you out! You can give all (or some) of them access to your pharmacy’s Facebook page. You can even vary the editing power they have through your role choice for them.
Schedule posts ahead of time
Facebook has a “scheduling” feature- you could sit down for about 20 minutes on a Sunday afternoon and schedule out your daily posts for the week. They will post automatically with no more work from you!
So if nothing else, remember that your Facebook audience may be older than you think, and you’re not bothering them by posting 5 times a day. As always, let us know if you have any questions! Just shoot us an email to [email protected].
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