Pharmacare Hawaii started out as Yoshino Drug Store in April of 1927 - and now they have 7 retail stores, over 200 employees, and many game changers under their belt. Their entrepreneurial spirit and commitment to meeting the evolving needs of their islands is part of the success that’s propelling the company into its 90th year of service.
Pharmacare Hawaii started out as Yoshino Drug Store in April of 1927 – and now they have 8 stores, over 200 employees, and many game changers under their belt. Their entrepreneurial spirit and commitment to meeting the evolving needs of their islands is part of the success that’s propelling the company into its 90th year of service.
We chatted with Marc Inouye, Marketing Manager of Pharmacare Hawaii. Marc assists with all marketing needs, event coordination, and fundraising for the pharmacy. That includes the major rebranding that will be launching in the next couple of months. “We’ve been around for so long that we wanted to refresh our image and make sure that we appeal to everyone – from pediatrics to geriatrics. It’s perfect timing since we’re coming up on 90 years.”
A rebranding is one of the major ways that Pharmacare Hawaii is preparing to take on an even bigger role in their community. According to the President and CEO of Pharmacare Hawaii, Byron Yoshino, they also plan to invest in new ambulatory infusion suites at their Koapaka Corporate Headquarters in order to meet growing demands for those services.
Pharmacare Hawaii is no stranger to being a leader in the community. In 1983, they became the first company in Hawaii to offer home infusion services. This was a game changer in Hawaii because it meant the pharmacy could provide patients IV antibiotics and TPN services, and ultimately allow patients to be at home with their families and live independently. Additionally, in the 1990s, Pharmacare became the first independent pharmacy to dispense the specialty biologic drug Enbrel.
Pharmacare believes that now more than ever, pharmacists play a key role in the lives of their patients. This is one of the many reasons they’ve expanded the breadth of their care, and why they have someone available 24/7 to patients. If a patient has a question or health concern, they can call into the pharmacy and get an answer – no matter the day or time.
Marc explained that being available to patients is important online as well, which is one of the reasons they began using RxWiki’s Digital Pharmacist Platform earlier in 2016. “We’ve seen refills go way up without even having to advertise. And as part of our rebranding, we launched marketing material out to patients and customers, and we’re hoping that’ll make it go up even more.”
Pharmacare Hawaii’s clear commitment to innovation and improving the lives of their community is an incredible example of the expanding role pharmacy can play in patients’ lives. Congrats to Pharmacare Hawaii on 90 years of service! “Mahalo for your dedication, hard work, and Aloha Spirit.”