By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff
Website live? Check. Mobile app live? Check. Now what? We have compiled a list of five easy steps that can help you market your mobile app and website and watch the engagement grow.
- Update Prescription Bottle Labels
Letting your patients know you have gone digital has never been easier. Include your pharmacy website address and tell your patients that you have a mobile app by printing the information on your prescription bottle labels. This small change can make all the difference and has proven to be successful many times over.
- Market Your Website and Mobile App at Time of Prescription Pickup
Counseling a patient on a new prescription? You’re already counseling, so why not let your patient know you have gone digital. Inform your patients that they can now conveniently refill their new prescription online or via the app.If you want to take that one step further, train your staff to ask patients if they would like a message sent to their phone to download your mobile app. If they say yes, your staff can utilize the easy-to-use text-to-download feature on your website. Type in the cell phone number and voilà — not only did you get another patient to download the mobile app, you now have up-to-date contact information for your patient. Who doesn’t want that?
- Host a Contest
Another effective method to increase engagement is hosting a contest. Have your patients show you when they download the mobile app or refill a prescription on the app, and they will automatically be entered into a drawing of your choosing. (Contest prizes can vary, from a coffee gift card to an e-reader like an Amazon Kindle.)By getting just 20 patients to refill a prescription via the mobile app, not only has the Kindle been paid for, but you will have saved yourself and your staff nearly two hours. Need to work on inventory, run reports or work on Star Ratings? No problem — now you have the time to do it.
- Download Our Free Marketing Collateral
You have the mobile app now, so here are some free printable marketing resources that can let your patients know you have gone digital. Pick from signage or bag stuffers that are the perfect size for slipping into your patients’ prescription bags. Head to https://www.digitalpharmacist.com/print-marketing/ and have fun!
These are just a few things to get you started. We have found that a combination of these recommendations will boost success.
If you have any questions or need help, give us a call at 877-959-7550 or email us at [email protected].