Alex Jackson, from Jackson-Pace Pharmacy, sees the competition every day on their corner in Pensacola, Florida. In fact, three different big box stores including Publix, Walgreens, and now a Walmart, are all on the same intersection. But that doesn’t worry Jackson-Pace. They have been in business for over 25 years and their business is still growing because they are finding new ways to innovate and stay ahead.
Alex explained further: “The quality of service you can provide as an independent pharmacy vs. a big box store is far superior, and that’s an independent pharmacist’s greatest strength. To leverage that strength, Jackson-Pace is investing in social media and a strong digital presence. “It wasn’t something we were focused on until recently when we realized how critical it was to reach people. I think people spend something like 40 minutes a day on social media. It’s become habitual and it’s more than just socializing. It’s where people get news and information now, as well as learn about local businesses.”
“Using social media to reach people is essential and much easier to manage when we can use RxWiki’s service to do it for us and update our customer base regularly.” By using RxWiki’s social media and advertising services Jackson-Pace stands out in their local market. “That’s something that the big chains can’t do,” says Alex. “People using Google and Facebook are discovering us and we are getting 10-20 likes per week.”
“Plus, the mobile app is awesome and people absolutely love it. It is one of our customer base’s favorites. We are seeing up to 50 refills per day from our mobile app and that number continues to grow as patients learn how easy and convenient it is. It certainly has sped things up in the pharmacy as well. People aren’t on the telephone as much, which gives our pharmacists and technicians additional time to discuss more pertinent things with patients.”
When asked how they are getting the word out, Alex said, “We utilize the bag stuffers that RxWiki provides as well as fliers at the counter, registers, and drive thru window. We will promote the app in the pharmacy bags periodically to make sure people are aware of the app.”
Alex and Jackson-Pace are showing that to compete with the national stores you have to stay local and using social media is a great way to reach new customers.
See how your pharmacy can use social media to compete locally with the big box stores.