The Stats Are In: Digital Health Adoption

The Digital Health Consumer Adoption survey (2018 data) shows consumers are adopting digital tools to meet their health needs more than ever. 

Rock Health, an organization whose sole purpose is to support digital health startups, has been surveying consumers about digital health for the last several years. The first few annual reports showed consumers using digital tools for fitness and wellness. 

However, the 2018 report suggests consumers are starting to use digital tools for specific health needs. These needs may include but are not limited to tools for diagnosis assistance and connecting with health care providers. 

Rock Health’s 2018 survey involved 4,000 US adults. For a quick snapshot of the results, see the chart below (courtesy of Rock Health). 

With digital health technology on the rise, a new term for the use of mobile phones in medical care has been coined: mHealth.

According to Pew Research Center, 81 percent of Americans own a smartphone. This number is up from 35 percent reported in the first survey Pew conducted in 2011.

Furthermore, 1 in 5 American adults is a “smartphone-only” internet user. This means their smartphones are their primary means of online access at home, and they do not have traditional broadband internet service. 

According to Rock Health, this report also suggests that those who would benefit from these kinds of tools the most often do not have access to these tools. 

From increasing digital health tool adoption to growing smartphone market share and app use by patients, the stats don’t lie — your business needs a mobile app and an online presence. 

Don’t have a mobile app or an online presence? We can help.

To learn more about how Digital Pharmacist can help you go digital, give us a call at 877-959-7550 or email us at [email protected]

Resources:

https://rockhealth.com/reports/beyond-wellness-for-the-healthy-digital-health-consumer-adoption-2018/?mc_cid=0c97d69dbe&mc_eid=5f3e737f6c 

https://searchhealthit.techtarget.com/definition/mHealth

https://www.pewinternet.org/fact-sheet/mobile/