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Pharmacy Digital Marketing

Grow your business in the digital age.

Simplify marketing with tools that help you find new patients, engage with current ones, and track your progress online.

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Stay Top-of-Mind With Digital Marketing

Having an online marketing plan is no longer just an option for healthcare businesses, it’s a necessity.
But it can be a complex world to navigate, which is why Digital Pharmacist is here to help. We provide a range of digital marketing services and support, from Facebook advertising campaigns to new customer tracking.

Marketing isn’t just about promoting your business, it’s also about offering value so your patients will come back again and again. Our original content and curated health resources keep them informed and educated, and position you as an expert who cares. Leverage Digital Pharmacist’s professional marketing support and industry-leading tools to measure your progress and grow your business.

Having an online marketing plan is no longer just an option for healthcare businesses, it’s a necessity.
But it can be a complex world to navigate, which is why Digital Pharmacist is here to help. We provide a range of digital marketing services and support, from Facebook advertising campaigns to new customer tracking.

Marketing isn’t just about promoting your business, it’s also about offering value so your patients will come back again and again. Our original content and curated health resources keep them informed and educated, and position you as an expert who cares. Leverage Digital Pharmacist’s professional marketing support and industry-leading tools to measure your progress and grow your business.

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Paid Advertising Support

Our dedicated digital marketing experts work with you to create ads for your pharmacy and promote them on Facebook and Instagram. They’ll highlight your services with custom copy and target potential patients that live near your store. For inspiration, we have a library of tried-and-tested campaigns to help drive traffic to your healthsite. Log in to your pharmacy dashboard at any time to view your ad variations, performance, and engagement metrics. Request updates or custom ads at any time. Contact us if you have a special event, campaign, or service you’d like to promote and we’ll take care of the rest.

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Reputation Management

Boost your pharmacy’s online reputation with Digital Pharmacist’s white-glove service. Our team solicits and generates feedback from active patients on your behalf, directing any negative responses back to you for resolution. We also monitor all your ratings on Google and Facebook and write timely, HIPAA-compliant responses. With our healthsite Reviews page and expert optimization, your best ratings stay front and center for all to see on your healthsite and in search results. Follow your progress by tracking the results in your pharmacy experience dashboard.

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Weekly eNewsletter

Send your patients a weekly email newsletter that contains curated content written by our pharmacist on staff. An email signup can be added directly to your healthsite to help you grow your subscription list. Each newsletter is customized with your pharmacy branding and logo. Our pharmacy experience dashboard allows you to access the weekly calendar to add custom promotional content or graphics and view the number of signups, opens, and clicks each newsletter is getting.
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Social Media Content Support

At Digital Pharmacist, we want to support your day-to-day marketing efforts. Not sure what to post online? Our expert digital marketing team will email you fresh content each month to share on your pharmacy Facebook page, including timely holiday and health awareness posts. We also include suggested hashtags and social post graphics to add variety and keep your page fresh. If you are new to social media marketing, we even provide a step-by-step video tutorial that shows you how to schedule posts.

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Lead Tracking

A recent addition to our digital marketing package since January 2020, your dedicated lead tracking phone line will not only give you the ability to track any incoming traffic that is generated from your ads, but it will also allow you to directly interact with any potential new patients who call in. These calls are recorded and stored in your pharmacy experience dashboard. This tool will help you evaluate the success of our efforts and any additional marketing initiatives that your pharmacy may have.
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Wellness Classes

Digital Pharmacist’s interactive wellness classes are created with you in mind so you can encourage patient recruitment and retention and improve medication adherence. Developed by our in-house pharmacist, they are designed to educate your patients on common medical issues through multimedia content, handouts, activities, and knowledge assessments. Anyone can view the videos and presentations on your healthsite. Access the pharmacist-only version of wellness classes through your pharmacy experience dashboard. You can also turn them into an additional revenue stream by presenting them in person as an event and charging a fee.

“I can really see a difference in transfers from using your ads. I see the patients calling to transfer, I see the faxes coming in, and I can see real results.”

– Amber Willett
PharmD., J&R Pharmacy
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Ready to Transform Your Pharmacy?

Get Started With Your Demo Today.

 

Existing customer looking for help? Head to our contact us page and fill out the form, or give us a call: 877-959-7550