In a world where PillPack by Amazon is a force to be reckoned with, independent pharmacies are still invaluable assets to their local communities. And if there’s one thing independent pharmacies can use to their advantage over anything else, it’s their customer service. Time after time, patients choose independents because of their dedication to exceptional, face-to-face customer service — something you can’t get with PillPack by Amazon.
We previously discussed the items you need to stay competitive in the PillPack world–here we will discuss the top four advantages you have over PillPack by Amazon.
1. You’re involved in your local community.
More often than not, you are involved in your community outside of being a pharmacist. Whether you help out at your children’s schools or sponsor community events, your impact on the community goes beyond the confines of your pharmacy. Your community knows you for being the local pharmacist, but they also revere you for your dedication to the community as a whole.
2. You understand your patients and the market.
There’s no one more fit to provide healthcare to a community than someone who grew up in that community. And if you didn’t grow up in the community, you have probably spent enough time there to call yourself a local. You know who your audience is and what they want from a healthcare provider.
3. You genuinely care about your patients.
Your patients are more than just a number to you. Through the years, you’ve built relationships with many of your patients and their families. The extra step you take to get to know a patient’s name and story goes a long way.
4. You have the opportunity to make an impact on your patients’ lives.
Because you know your patients and their stories, you have the chance to increase adherence and ultimately improve their lives. Whether you check in on a medication or remind patients to get their flu shot, you are constantly pushing for better patient health.
The impact you have on your community is what keeps your patients coming back to your pharmacy. Don’t fear the monster corporations like Amazon; instead, remember what makes independent pharmacy special to so many.