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White’s Pharmacy Increases Website Traffic by 400%

White’s Pharmacy is a locally-owned community pharmacy  that has been serving Wiggins, Mississippi and the surrounding areas since 1965. Priding themselves on fast and friendly service, they provide patients with a one-stop shop for all of their pharmacy needs. White’s pharmacy boasts a wide range of services including medication flavoring, long-term care services and medication synchronization. They even have a gift shop with a wide range of gift and decor items. However, their online presence fell short when it came to illustrating all that they have to offer  and driving pharmacy website traffic. 

 In The First 3 Month AFter Launching Thier Healthsite, White’s Pharmacy Had:


Increase in website traffic


Mobile Refills


Mobile App Downloads

The Challenge 

A Website Lacking Information & Functionality 

White’s Pharmacy was struggling with an out-of-date website that wasn’t user-friendly for patients. They didn’t have the functionality for online refills, so patients either had to call or come into the pharmacy to request a refill. They also did not have details of their many services displayed on their website. This was a missed opportunity for them to illustrate what sets them apart from other pharmacies in their area.

Juggling Patients, Managing a Business, & Maintaining an Online Presence

Alexandra White Johnson is a pharmacist and partial owner of White’s Pharmacy. Since graduating from pharmacy school, she has been working to improve processes and boost their online presence. However, like many independent pharmacy owners, Alexandra just didn’t have enough hours in the day to accomplish all of this on her own. She then sought the advice of a long-time colleague and mentor, who recommended Digital Pharmacist to help with White’s Pharmacy website.

The Solution 

Branded Healthsites and Mobile App

In November 2021, White’s Pharmacy took the plunge on a new healthsite and mobile app with Digital Pharmacist. By choosing Digital Pharmacist, White’s Pharmacy could address challenges with their current website,  while offering their patients a seamless experience. They could also rest assured that their new website would be HIPAA and ADA-compliant and integrate with their pharmacy management systems.

Custom Healthsite Highlights Pharmacy Services 

Using Digital Pharmacist’s website templates, White’s Pharmacy was able to create pages specific to each of the services they offer. By highlighting services and their expansive gift shop, their website now illustrates what makes White’s Pharmacy the best in their area.

With information now easy to navigate, existing customers will see additional services they may not have known about before. At the same time, White’s Pharmacy can now be found online for potential customers searching for a particular service.

Mobile App Makes Prescription Refills More Efficient 

After launching their new healthsite, patients of White’s Pharmacy can now request prescription refills straight from the new website and mobile app. Rather than coming into the pharmacy or calling, patients can now refill prescriptions from their own devices at times convenient for them.

Not only are online refills more convenient for patients, but they also make it easier on the White’s Pharmacy team! Because their pharmacy management system is integrated with our digital suite, all refills are automatically sent to their queue.

The Results

Increased Pharmacy Website Traffic & App Downloads

In the first few months, since launching their website in November 2021, White’s Pharmacy has had a 452% increase in monthly website sessions. That number is growing as they are now ranked # 1 on Google for “Pharmacies Near Wiggins, MS.”

They also have seen great success with their mobile app. After spreading the word on social media, they saw a significant uptick in mobile app downloads. They are now totaling 136 mobile app downloads and 437 mobile refill requests.

Improved Efficiencies & Convenience for Team

In addition to increased website traffic, the White’s pharmacy team has also noticed an increasing reduction in call-ins with questions on services such as flu shots, transfers, or refills. Because customers are able to easily access this information on their website and request refills online, this has freed up time for their team! 

Not only are the day-to-day operations more efficient at White’s Pharmacy, but so is keeping the website up-to-date. Alexandra was thrilled with how simple the Digital Pharmacist team made what seemed like a daunting task, an easy and painless process. 

“Honestly, this was the simplest process that I’ve ever been through. I could not recommend this more to a Pharmacist and I am so happy.'”
Alexandra White Johnson

White's Pharmacy

Now Alexandra has the capability to easily make updates to her site and even track her increased website traffic. She rests assured knowing that our team here at Digital Pharmacist is on top of maintaining her pharmacy website  and when any help is needed, we are just a call or email away!

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