After purchasing two pharmacies in historical districts in 2008 and 2009, Dyer opened her third store, a remote dispensing facility, in late 2016. The pharmacy chain serves largely elderly communities in small rural towns, some of which hadn’t had a local pharmacy to go to for some time. “And when I say small, I mean the biggest town there has about 6,500 people and the other two communities where we’re located are even smaller,” said Dyer.
Michelle’s Pharmacy combines retail services with long-term care and disease statement management. Services include prescriptions, compounding, immunizations, medication therapy management, diabetic services, and durable medical equipment. The locations also offer a gift shop, free delivery, and on-location medical clinics.
Dyer first signed up as a healthsite customer in May 2016, adding the pharmacy mobile app six months later in March 2017. This year, Michelle’s Pharmacy has experienced significant growth in their online presence and business.
Between 2019 and 2020, Michelle’s Pharmacy has seen:
136%
increase in healthsite prescription refills
127%
increase in healthsite visitors
40%
more healthsite visits in Q3 2020 than Q3 2019
“With many of our patients, that’s the only thing that they come for. They don’t get their normal prescriptions, but year after year, they come to us to get their flu vaccines,” said Dyer.
While Michelle’s Pharmacy typically serves seniors aged 65 and older, they’ve begun targeting younger patients with comorbidities like diabetes, high blood pressure, heart disease, and asthma. The pandemic has also created a greater demand for other immunizations, like the pneumonia vaccine.
Their pharmacy healthsite has helped the team promote vaccinations, making it easy to add a blurb to their homepage and an immunizations service page with FAQs and seasonal information. Patients can download and print an electronic form straight from the healthsite, reducing time spent in the pharmacy to keep at-risk patients safe.
This year, Dyer and her team have also been able to promote their on-location clinic service for vaccinations, administering flu shots at local businesses. “There’s one company where I usually do about 70 vaccines,” said Dyer. “They’re a computer programming company and most of them are off-site, so instead of having them come by the pharmacy to get vaccinated, I went to them.”
“At some point, I hope we’ll be able to offer a COVID-19 vaccine, but until then, we’ll just keep trying to boost the immunity of our patients.”
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