2. Digital Pharmacist Products
  3. Reputation Management: Four Best Practices

Reputation Management: Four Best Practices

Last updated Jul 19, 2022 | Digital Pharmacist Products

According to Statista, 31 percent of internet users regularly read online reviews to check out the quality of the business. Google yourself. What do you find? If your online reputation management could use some work, check out these four best practices to ensure that your pharmacy stays in front of the power of internet reviews and stays on top of its reputation management.

1. Monitor your social channels.

Whether it’s Facebook or your Google listing, adopt the habit of checking your social media platforms on a daily basis. You can see who’s been engaging with your profile and stay on top of any reviews that may come through. The more familiar you are with your channels and online reviews, the better off you’ll be at maintaining your digital presence.

2. Respond to ALL reviews.

Your responsiveness to customers online not only shows your customer service level, but it portrays an image that you put your patients first before all else. Responding to good comments can be an easy task, but don’t let negative comments slip through the cracks. When faced with an angry customer, it’s best to address their concerns head-on. Your customers will forgive mistakes – own up to them and prove why you’re still the best around.

3. Don’t be afraid, ask for reviews.

Many pharmacy owners have told us they are afraid to ask for reviews because of the possibility of receiving a bad review. If you strive to offer excellent customer service and care, the good reviews will always outweigh the bad ones. You can ask customers for a review as they’re checking out or post on your social media – there are endless ways to solicit reviews. Remember, your current customers are your biggest advocates.

4. Respond appropriately.

Bad reviews unfortunately do happen even if you’re not at fault. In a customer-centric world, you should approach negative comments appropriately. No matter what the situation may be, the unhappy customer should receive some sort of resolution or explanation. Your responses to tough comments will show potential customers that your business really does care about the level of service provided. That’s the kind of pharmacy customers want to give their business to.

If you have any additional questions about implementing a strong reputation management strategy, email us at connect@digitalpharmacist.com



Keep in Touch

Your monthly email to stay up to date with the latest in healthcare and technology.

Related Posts

Getting Started With Pharmacy Facebook Ads
Getting Started With Pharmacy Facebook Ads

Facebook advertising is a powerful promotional platform for businesses of all industries. The third-most visited site in the world, Facebook also ranks as the most used social media platform online. As of the third quarter of 2023, 3 billion people have active accounts on Facebook accounts. Pharmacy Facebook ads are a great way to connect with millions of potential patients. However, pharmacies do need to be aware of social media parameters and standards for acceptable content.

read more
7 Holiday IVR Tips for Navigating the Year-End Rush at Your Pharmacy
7 Holiday IVR Tips for Navigating the Year-End Rush at Your Pharmacy

The holiday season is upon us, and with this time of year comes an influx of pharmacy calls. As patients seek medication refills before they travel and inquire about vaccinations before their holiday gatherings, it’s crucial for pharmacies to optimize their Interactive Voice Response (IVR) systems. A well-thought-out IVR menu and efficient call routing can significantly enhance the customer experience and streamline operations during the busy holiday period. In this blog post, we’ll explore essential tips to make sure your IVR systems are holiday-ready.

read more
digital pharmacist - transform your pharmacy illustration

Ready to Transform Your Pharmacy?

Get Started With Your Demo Today.


Existing customer looking for help? Head to our contact us page and fill out the form, or give us a call: 877-959-7550