By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff
Facebook ads are designed to increase brand awareness and traffic, whether it be to your website or to your store, and pharmacy Facebook ads are no different. Pharmacy Facebook ads help to get the word about your pharmacy, and the services it offers, to your local community. Whether you’re promoting your website, or a new service you offer, the more people who interact with your ad, the better. Facebook ads ensure you stay top of mind to those people who need your service – either now or in the future.
Pharmacy Facebook ad #1: Drive traffic to your website
Set up an ad to showcase your website, ensuring current and potential new patients are able to learn more about your pharmacy and what you offer. The more website visitors your receive, the more newsletter subscribers you’ll get via email capture, the more online prescription transfers you’ll receive, and the more a patient in your community will feel a personal connection to your brand and your team.
As website traffic increases, make sure you give them a reason to come back. They may not need to refill a prescription now, but if your community is aware you have a website and can easily submit a refill through your it, they’ll know where to go the next time they need a prescription filled.
Pharmacy Facebook ad #2: Promote your Facebook page
The focus here is to promote the community aspect of your pharmacy; to make sure all current and new patients have a positive experience with your pharmacy, both in-store and online. With a healthy number of page fans, or Facebook likes, your pharmacy will gain a more Facebook presence that will create a snowball effect where Facebook will recommend other people on Facebook “like” your page.
Also, the more likes and followers you have on Facebook, the more you will establish yourself as a place people want to be.
With this type of campaign, you’ll notice an increase in Facebook followers. Engage with your Facebook community consistently and respond to any direct messages promptly. Post content like pictures and news about what has been going on at the store and in the community. Furthermore, be sure to ask for reviews from your patients. If you missed our blog on reputation management, you can read it here.
Pharmacy Facebook ad #3: Promote your mobile app
By promoting your app through Facebook, you can drive patients to download your app directly from the Google Play and Apple stores. Convenience is everything – the easier you make it to complete an action, the more likely someone will be to do it.
Promoting your mobile app should be one of the most important goals of your overall marketing strategy. Walgreens has already been receiving over half of their refill requests through their mobile app. The more people who use your app, the more refill requests you will receive through the mobile app. Also, if we built your app, you not only have a refill functionality, but your patients will have access to up-to-date health information and the option to set up refill reminders.
Although mobile app promotion through Facebook is a great way to increase downloads, be sure to encourage your patients to download your app through Organic Facebook posts, when they’re in the store, and in email campaigns.
Pharmacy Facebook ad #4: Promote your unique services
Keep your community informed of what you offer! Whether it’s delivery, medication synchronization, pill packaging, medication therapy management, compounding or durable medical equipment. And remember – your ads do not have to be limited to pharmacy services. Have a great greeting cards section, or a killer deal on makeup products? Highlight this in your social media strategy.
If you are looking to use Facebook ads in your marketing strategy, you need to know a few rules. Facebook has strict ad policies — especially in the pharmacy space. To ensure that your ads are not flagged or turned off and keep your account from becoming disabled, be sure to check out our recent blog post on Advertising on Facebook: Everything You Need to Know.
With consistent Digital Marketing messaging, your patients will adopt your digital solutions into their own lives, making them much more valuable in the long run.
Not sure where to start? We have you covered. Our Digital Marketing team’s main focus is to optimize Facebook ads while keeping Facebook’s ad policy in mind.
For help launching your digital marketing strategy, give us a call at 877-959-7550 or email us at [email protected]