Men’s health week is upon us and we are thrilled to be raising awareness with you. The goal of this week is to focus on encouraging boys, men, and their families to practice and implement healthy living decisions, such as exercising and eating plenty of fruits and vegetables. Focusing on men’s health and raising awareness is imperative as we strive to keep our communities healthy. In today’s post, we will be discussing ways to educate and inform your pharmacy patients and communities on men’s health.

Identify Age-Related Health Care Needs

Different age groups will have different needs so the goal would be to establish various categories to ensure that men of all ages are interested in your health-related events. For instance, teenage males and men in their 20s may be more likely to ask questions at the pharmacy about acne, sports nutrition, grooming, and smoking cessation. Whereas men in their 30s and 40s are more likely to inquire about coughs and colds, and painkillers. Men aged 50 years to 60 years are likely to come to the pharmacy for chronic health conditions or issues that impact their quality of life, such as digestive problems or pains and ache

You could cover a disease state each week that would most likely pertain to a certain age range, then the following week, choose a new topic. This will ensure your entire population feels served and educated.

Be Proactive with Your Men’s Health Message 

What if men don’t frequently visit your pharmacy? Not a problem! Let’s be proactive with reaching them. Pharmacists could organize themselves into teams and visit avenues where men dominate, such as pubs, workplaces, and even sports events.

Targeted Men’s Health Merchandising 

 Let’s say a male customer visits the pharmacy for a specific reason and does not look past those reasons. As such, a man might come into your pharmacy for a prescription either for his partner or his children, but he will not look at anything else. So what can we do to still market to them during this time? You can place products near the area where customers wait in line to pay or speak to a pharmacist. While they are waiting, they can look at your men’s health signage or products that they may be interested in.

Social Media Marketing Ideas

Through social media, the opportunities are endless in terms of the amount of people you can reach. Facebook, Twitter, and Instagram are excellent platforms for sharing messages and reaching new patients.
 Pharmacies can use platforms like Facebook to connect with local groups and organizations. You can create events (whether in-person or virtual) and even have interested members RSVP for them. With a platform like Twitter, you can tweet out messages regarding men’s health. You can also post updates, facts, and tips your audience may find valuable.

In Conclusion

Men’s health week is extremely important and we are thrilled your pharmacy is taking part in it. No matter the avenue you choose to take to educate and bring awareness to your patients, we know it will be impactful and life-changing for those in your community. The Digital Pharmacist team is here to help you deliver your message and engage with your patients, so be sure to reach out to us for your digital needs! 

If you need assistance with social media, leave it to our expert digital marketing experts to post fresh content on your pharmacy Facebook page to support your marketing efforts.