By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff
With over 500 likes, 16 shares and 15 comments from their community, Lafayette Pharmacy’s most recent Facebook post made waves online, resulting in tons of positive feedback and mobile app downloads.
Pharmacists Jimmy Glover, RPh and B.J. Clendenin, PharmD, knew the importance of keeping up with technology and going digital was a no-brainer. Located in Lafayette, Tennessee, their mission is providing their community with old-fashioned customer service coupled with today’s modern technology. Since going digital in August of 2017, they now can meet their patients where they are — via web, app, text, email and social media.
More recently, they saw great success with their online marketing strategy.
They didn’t hire additional staff such as hire a marketing person, nor did they pay for a radio or newspaper ad. Instead, they began to utilize Digital Pharmacist’s digital marketing product.
Immediately after the post was published, they received a great deal of engagement and traction.
All of the people who commented on Lafayette Pharmacy’s Facebook post raved about how much they loved the staff, pharmacy and great service.
Some of the comments were:
“The chain pharmacies should take notes. This is a real pharmacy!!!!!”
“Jimmy being there makes my mind that we’ll shop there first. Gotta love ole Jimmy Glover.”
“I can’t say enough about these wonderful people!! They are more like family. Thank you all.”
The post even generated interest amongst potential customers; one person commented, “Where is this pharmacy located at because I would like to check them out.” Furthermore, Lafayette Pharmacy received half of their July mobile app downloads as a direct result of this single post.
When we asked Dr. B.J. Clendenin what he believes is the most valuable aspect of their digital solutions, he said, “The ability to refill online is the biggest thing patients like about the app. With our app and website, we save significant time. We spend less time checking the phone for refills and patients are no longer having to wait on their medicine.”
For help marketing your pharmacy, give us a call at 877-959-7550 or email [email protected].