Tracking these digital marketing metrics can help your pharmacy focus its efforts more effectively so you can increase your revenue and build your patient base.
Digital Pharmacist Blog
Premier Pharmacy and Wellness Center receives recognition from Oprah for their community wellness events, services, and nonprofit foundation.
Medication adherence is key to boosting pharmacies’ performance, lowering their DIR fees, and making them attractive partners for health plan providers. Here are 6 ways to improve your performance and keep DIR fees to a minimum.
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We’re constantly working to improve your Digital Pharmacist experience. Here’s a summary of some new features we’ve added to our 2-way messaging product.
With the wide array of marketing tactics to choose from today, you might ask yourself whether you even need an email newsletter. While more traditional forms of marketing, such as bag stuffers and radio ads, are still useful methods for reaching your customers, email...
To round out this month’s celebration of American Pharmacists Month, we’d like to highlight Kristen Moore, PharmD, owner of A to Z Pharmacy in Cary, North Carolina. For Dr. Moore, her passion for pharmacy was unexpected. Before the start of her professional life, she...
If you are looking to use Facebook ads in your marketing strategy, you need to know a few rules. That’s because Facebook has strict ad policies. Read more.
For this week’s celebration of American Pharmacists Month, we want to highlight Jonathan Sinyard, pharmacist and owner of Adams Drug Store.
Optimizing your website design can improve your patients’ online experience. See a few best practices to follow when designing a pharmacy website.
Here are the top five pharmacy Facebook posts you could post on Facebook right now to go the extra mile with your patients.
To continue our celebration of American Pharmacists Month, we would like to recognize Dr. Misty Williamson, PharmD, owner of Greenbrier Pharmacy.
Last week, we covered the five best practices of SEO. To further help with your SEO performance, here are the four common SEO mistakes to avoid.
In celebration of American Pharmacists Month, we will recognize a few pharmacists from our network who consistently contribute to their local communities. To kick off this month’s celebration, we are introducing Chris Gilbert, PharmD, owner of People’s Custom Rx in...
Search engine optimization (SEO) is a tool that allows website visibility to grow in organic (non-paid) search engine results. SEO incorporates many elements necessary to improve rankings, drive traffic to your website and increase website awareness in search engines....
Posting content that your patients will enjoy is easier than it seems. Here are five ideas for creating engaging content that you can post to Facebook.