Why Email Marketing Matters to Your Pharmacy

Many independent pharmacies don’t take advantage of one of the easiest, most cost-effective ways to communicate with patients. According to Statista, the number of e-mail users in the United States is expected to reach nearly 255 million by the end of 2020. And consumers commonly cite they prefer brands and companies contact them through e-mail. It […]

Facebook Ads and How They Work For Your Business

Facebook ads are designed to supplement your current marketing efforts in spreading the word about your brand and digital solutions to people in your community. Whether it is an ad promoting your website, or an ad promoting your Facebook page, the more eyeballs on these ads will ultimately result in more clicks to your digital […]

Health Awareness Calendar

Each month is a great time for a pharmacy to shine a spotlight on a health condition and grow its relationship with the community while advertising its products and services. You can utilize this Health Awareness Calendar and customizable examples to engage customers. Changing health topics each month and providing themed incentives will keep customers […]

How To Let Your Patients Advocate For You

You serve as your patient’s advocate for better health care and outcomes. It is time to let them advocate for you. Last week, our blog spoke to the importance of online reviews. In case you missed it, you can read it here. Many pharmacy owners have told us they are afraid to ask for reviews […]

6 Ways To Bring Your Pharmacy Forward In 2019

We have said our goodbyes to 2018 and have welcomed 2019. What made your resolution list this year? We have compiled a list of our top six choices for pharmacy resolutions that will help bring your pharmacy forward into 2019. 1) Tell Your Patients That You’re Digital If you have joined the digital movement and […]

Reputation Management in Four Steps

Online reviews are becoming more important to customers as they decide which businesses to visit. According to Statista, “31 percent of internet users regularly read online reviews to check out the quality of the business.” That means digital is now a requirement to compete in the marketplace. Luckily for local pharmacies, there are options for […]

2018 Year-End Review

2018 was certainly an eventful year for pharmacy. Amazon acquired PillPack for one billion dollars and CVS closed its $70 billion deal to buy Aetna. Thousands of independent pharmacies embraced digital, in response to competitive pressure from big-box chains and the U.S. consumer’s demand for self-service mobile and web tools.   2018 was also a […]

Getting the Greatest Impact with Social Media

When it comes to the world of social media, things can get overwhelming for businesses looking to grow their following and promote their brand. Knowing which social platforms to use is the key to your pharmacy’s social media success. Below is a breakdown of the most popular platforms and a look at whether you should […]

Digital Pharmacy Takes The Lead

Recently, Alto Pharmacy announced they raised $50 million to grow their online pharmacy across the U.S. This announcement comes on the heels of PillPack.   Alto Pharmacy, formerly known as ScriptDash Pharmacy, is a San Francisco-based “digital pharmacy” that offers pharmacy services, including same-day prescription delivery, to those living in San Francisco, Los Angeles and […]

The Digital Pharmacist Road Trip

Last week we unveiled ‘Who Cares for America Today?’ – the short film by Sydney Gawlik. The film provides a heartwarming and deeply personal story about independent pharmacy and its essential role in American society. On Sydney’s road trip, she asked a few of the pharmacists of the importance of going digital, and here is […]

Cyber Monday Top Black Friday Sales

Black Friday has been the biggest shopping day of the year for decades. Businesses and consumers alike plan accordingly in hopes of boosting their bottom line or taking advantage of Black Friday sales. In recent years, Cyber Monday has also made waves, encouraging consumers to take advantage of digital deals the Monday following Thanksgiving. And […]