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According to a new survey by PwC and JDA, retail CEOs say that digital transformation will be their #1 investment priority this year. Here is what you need to know. 1. 69% of retail CEOs will increase their investment in digital transformation in 2017. 2. All retailers will focus on an “omni-channel” experience (giving customers […]
When Kerri Puskar at Hartzell’s Pharmacy near Allentown, Pennsylvania launched a digital marketing campaign last month, 80 customers responded by coming into the store to buy merchandise. Here is how she did it. Simple Idea Kerri developed a simple message – $5 off any over-the-counter purchase worth more than $10 – only on Valentine’s Day. […]
Personal Experience as Base for Curriculum Five years ago Kathy Campbell, Pharm.D. at Medicap Pharmacy in Owasso, Oklahoma, was searching for new ways to increase revenue. She wanted to grow profit at a low cost by utilizing the resources she already had. Campbell realized that she already had the location and the knowledge to conduct […]
It’s the first week of March, and for many of your patients that means Spring Break is right around the corner. Spring vacations are a time for your patients to make unforgettable memories with family and friends, but it’s also a time when health risks spike. Help your patients stay safe and emerge from their […]
For patients who suffer from allergies, relief can seem hopeless during peak seasons. Allergy season provides a surprising opportunity for you to help your patients and grow your business. You know which drugs work best to treat specific symptoms, but many of your patients don’t. This allergy season, educate your patients and add value to […]
Part of our mission at Digital Pharmacist is to help independent pharmacies understand the value of effective marketing to increase business and drive patient engagement. So, we were thrilled when we discovered that one of our members, Madison Pharmacy, has its own marketing director. With the guidance of Carly Heller, Director of Marketing at Madison […]