How a South Dakota Pharmacy Uses Digital to Combat Online Competition

Dakota Country Pharmacy has been in Philip, South Dakota since the 1920s, but Dillon Kjerstad and his wife Courtney took over ownership in June of 2014. Philip is the only town with a sizable population within a 90 mile radius, giving the pharmacy the advantage of being the only pharmacy in town. But being the sole pharmacy means Dakota Country faces other challenges.

New PwC/JDA Survey: Digital #1 Investment Priority in 2017

According to a new survey by PwC and JDA, retail CEOs say that digital transformation will be their #1 investment priority this year. Here is what you need to know. 1. 69% of retail CEOs will increase their investment in digital transformation in 2017. 2. All retailers will focus on an “omni-channel” experience (giving customers […]

How Hartzell’s Pharmacy Attracted 80 Customers on Valentine’s Day

When Kerri Puskar at Hartzell’s Pharmacy near Allentown, Pennsylvania launched a digital marketing campaign last month, 80 customers responded by coming into the store to buy merchandise. Here is how she did it. Simple Idea Kerri developed a simple message – $5 off any over-the-counter purchase worth more than $10 – only on Valentine’s Day. […]

4 Spring Break Promotions That Will Set Your Pharmacy Apart

It’s the first week of March, and for many of your patients that means Spring Break is right around the corner. Spring vacations are a time for your patients to make unforgettable memories with family and friends, but it’s also a time when health risks spike. Help your patients stay safe and emerge from their […]

4 Facebook Posts that Turn Allergies into Opportunity

For patients who suffer from allergies, relief can seem hopeless during peak seasons. Allergy season provides a surprising opportunity for you to help your patients and grow your business. You know which drugs work best to treat specific symptoms, but many of your patients don’t. This allergy season, educate your patients and add value to […]

Marketing Engages Patients and Fosters Community at Madison Pharmacy

Part of our mission at Digital Pharmacist is to help independent pharmacies understand the value of effective marketing to increase business and drive patient engagement. So, we were thrilled when we discovered that one of our members, Madison Pharmacy, has its own marketing director. With the guidance of Carly Heller, Director of Marketing at Madison […]