Your Digital Marketing Questions Answered

By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff In the last few weeks, we covered the frequently asked questions regarding pharmacy websites and mobile apps. This week we have listed the frequently asked questions regarding digital marketing and their respective answers. Q: What are Facebook Ads​?​ Answer: Facebook ​advertising is essentially highly targeted online marketing. The […]

Local Pharmacists To The Rescue

By Chris Watkins – Digital Pharmacist Staff With the temperatures dropping to a record-breaking low last week in some areas of the United States, two independent pharmacists were not going to let a little weather get in their way of getting their patients the care they need. The weather did not stop pharmacist Andrea Cusack, owner of Lake […]

Fall In Love With These Downloadable Social Media Posts

By Chris Watkins – Digital Pharmacist Staff It is important to keep your social media followers engaged with creative, seasonal content. To help, we have put together a variety of posts that you can publish in anticipation of Valentine’s Day next week. Feel free to get creative and edit these images to better personalize them to your […]

Your Mobile App Questions Answered

By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff Last week we covered the frequently asked questions regarding pharmacy websites. This week we have listed the frequently asked questions regarding the mobile app and their respective answers. Q: Where do refills go? Answer: Where your refills go from the website and mobile app depends on how you are setup […]

Your Pharmacy Website Questions Answered

By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff You asked and we answered. We have listed the frequently asked questions regarding pharmacy websites and their respective answers. Q: What content is included in the website? A: All of our websites come with most standard web pages found on most websites. These pages include home, about us, […]

Understanding Your Digital Marketing Ads and Metrics

By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff We often get asked questions on the metrics available with digital marketing ads. See below for a detailed explanation on each metric. Impressions – Total amount of times an ad has been shown to a user through Facebook (The number of times the ad was on the screen for […]

Why Email Marketing Matters to Your Pharmacy

By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff Many independent pharmacies don’t take advantage of one of the easiest, most cost-effective ways to communicate with patients. According to Statista, the number of e-mail users in the United States is expected to reach nearly 255 million by the end of 2020. And consumers commonly cite they prefer […]

Facebook Ads and How They Work For Your Business

By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff Facebook ads are designed to supplement your current marketing efforts in spreading the word about your brand and digital solutions to people in your community. Whether it is an ad promoting your website, or an ad promoting your Facebook page, the more eyeballs on these ads will ultimately […]

Health Awareness Calendar

By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff Each month is a great time for a pharmacy to shine a spotlight on a health condition and grow its relationship with the community while advertising its products and services. You can utilize this Health Awareness Calendar and customizable examples to engage customers. Changing health topics each month […]