Michigan Pharmacist Woos with Love & Facebook

An interview with Bob Phipps, owner of Fowlerville Pharmacy in Michigan, is like chatting with an old friend. We’ve been working with him for a long time, so many of his emails to us deviate from your standard business communication and often include pictures of heavy Michigan snowfalls, funny jokes, and flattering compliments to the company.

We begin by talking a bit about the size of Fowlerville – just under 3,000 “ya know, we probably draw people in from a 15-20 mile radius though, so I would say the community we serve is more in the 5,000-10,000 range.”

But small town is perfectly fine with Bob, the people are friendly and the customers are loyal. “The other day we had a guy come in just as my staff was giving me a cake to celebrate my birthday” Bob adds how touched he was that his staff thought of him on his day, “I guess he really liked what he saw among the staff because then he said ‘I’m transferring all of my prescriptions here’.”

Bob is extremely thankful for his loyal patient base, but it comes as no surprise to outsiders looking in. Fowlerville not only takes great care of the people who come in the door, they make it a priority to be involved in the community as well. “We have a senior day that we’ve been doing here for over 20 years at the Fowlerville Family Fair. We also like to support many of the high school teams – basketball, baseball, hockey.” At this point it’s pretty obvious how much he values giving back “What’s that saying? The times that are most important to you are the times spent helping others. You have to be involved in the local community, I mean it’s in the name Community Pharmacy”.

Great service and community involvement keeps patients at Fowlerville, but what brings new ones in? “You know I’m not just saying this because I’m talking to you, but RxWiki really did a lot for us. The newspaper disappeared and I didn’t know what to do. You guys opened my eyes with a completely different view of how to go about doing things.” He goes on to talk about how the Digital Marketing subscription has recently helped them reach out to customers 30 miles away in Lansing Michigan, “it’s been working out really well, people mention seeing the ads”. Bob emphasizes how his digital presence has really helped grow his business in this day and age.

The conversation sadly comes to an end (it’s never a dull chat with Bob), “I’ve gotta go play pharmacist now”. He certainly plays it very well.

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