With the holidays season upon us it’s easy to let your pharmacy’s social media presence slip throughout all of the hustle and bustle. In fact, these are some of the most crucial times to beef up your social media presence to take advantage of seasonal shoppers. In the past, CVS has issued over 335 million personal offers to their customers during the holiday season1. Make sure to remind your patients why being it’s so much better to be a local pharmacy customer this holiday season. Below are some quick social media tips to keep your pharmacy’s brand at the forefront of your customer’s minds this holiday season.
- Run Limited, Holiday Giveaways:
Even loyal customers need a good reason to visit the pharmacy. Run a contest on your social media for a gift giveaway of your choosing or a simple 10% off over the counter medication during cold season. Further enticing patients, mark your promotions as “limited-time” during the holidays to ensure a quick response. Promote customer engagement by asking your customers to comment or share online to receive the promotion. Rather than just “likes,” online comments will help your promotion reach more people and grow your follower base. For example, ask you audience what their favorite part of the holiday season is, with a winner picked at random.
- Humanize Your Brand:
It’s proven that customers interact more with brands when they share personal posts, and being a local pharmacy, it’s critical to capitalize on this competitive advantage. A great way to do this is to share a photo of your pharmacy staff, your store’s decorations, or your holiday party for your customers to enjoy. Adding a personal touch will help humanize your pharmacy’s brand and make your customer feel like they’re a part of a larger community.
- Cater to your audience:
Holiday postings can be tricky so it’s important that you know your customer base/audience. Sometimes it’s tough to decide between “Seasons Greetings” or “Merry Christmas”. Either are great, but just be sure to choose the right greeting/s based on your audience. The goal here is to be inclusive while staying true to your audience’s preferences.
- Schedule Your Posts:
Instead of trying to remember to post on Christmas Morning or on the first day of Hanukkah, schedule your social media posts. Facebook allows you to schedule posts in advance. You can also use a scheduling platform like Hootsuite to schedule posts for multiple social media accounts at a time, including Facebook, Twitter, Instagram, and more. Optimizing when to post is a science in itself, but in general, try to post whenever you find yourself checking social media throughout the day. Mornings, lunch and directly after work are common and work work across most seasons.
When in doubt, post often and stay relevant to the happenings of that day or season. Stay tuned for some downloadable holiday social media posts.