The Basics of Search Engine Optimization (Part 2)

Last updated Jul 20, 2022 | Pharmacy Marketing

Last week, we covered the five best practices of SEO. To further help with your SEO performance, here are the four common SEO mistakes to avoid:

  1. Forget to make a mobile-friendly site. More search traffic comes from mobile devices than desktops. Search engines can recognize a website that is not mobile-friendly. If your site is not optimized for mobile viewing, your search rankings can be jeopardized.
  2. Overuse keywords. The use of keywords in your content can build SEO. However, overusing keywords can make your content unnatural. Focus on implementing keywords only when it’s relevant.
  3. Create a site that loads slowly. Using a cheaper hosting plan can cause your site to load more slowly. Invest in a premium hosting program and optimize your code by removing unnecessary characters. This can dramatically increase your site speed, thus increasing your SEO performance.
  4. Publish pages with duplicate content. If there are pages with duplicate content, searchers have the possibility of running into the same information when they click different links. Focus on creating original content that’s relevant to your audience.

SEO mistakes build over time, but you can start improving your performance today. For more help on optimizing your pharmacy website, give us a call at 877-959-7550 or email connect@digitalpharmacist.com.

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