By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff
Social media has become a powerful tool for businesses around the country, and pharmacies are no different.
Word of mouth marketing has always been considered the purest and best form of marketing. Today, social media continues to prove this concept over and over again. This is because, with a click of a button, one person can essentially tell thousands of people about their experiences. So if used correctly, social media can grow your business and increase the number of patients you are able to connect with.
However, when social media is used incorrectly, it can do more harm than good. To ensure you are on the right track, we have compiled 5 Do’s and 5 Don’ts of social media.
- Be professional. Remember to exercise professional judgement and adhere to ethical standards and legal requirements in both private and public social media communications.
- Create a social media policy for direction on the proper use of social media. Developing and implementing social media policies and procedures will allow your pharmacy to balance the benefits of social media with its obligations and liabilities, encourage best practices, ensure patient privacy and strive for a high degree of professionalism. Make sure to communicate these policies with all of your staff on what is okay and not okay when they are online. This not only applies to the pharmacy’s social media accounts but also to your staff’s personal accounts.
- Separate personal and professional social networking accounts. If personal and professional accounts are linked, content that is posted to a personal page may be seen as views the pharmacy holds. Depending on the content, this can negatively affect the reputation of your pharmacy.
- Remember information posted online is available to anyone. The reach of the internet is far and usually permanent. Remember content posted online may have future implications for your pharmacy. Even if the post or comment is erased, someone may screenshot your content allowing it to resurface elsewhere without your knowledge.
- Proofread material before you post it. Pausing to proofread material allows you to minimize the risk of posting content that is inaccurate or grammatically incorrect. Additionally, it provides an additional opportunity to reflect on how the content you post may be construed.
Stay tuned for next week’s post listing the 5 Dont’s of Social Media. For help creating and managing your pharmacy’s social media presence, give us a call at 877-959-7550 or email firstname.lastname@example.org.