Digital Pharmacist Blog

Five Ways to Bring Your Pharmacy Forward in 2020

Last updated May 31, 2020 | COVID-19, Pharmacy Marketing

As 2019 comes to an end, we want to make sure your pharmacy is equipped to hit the ground running in the new year. We compiled a list of our top five pharmacy resolutions that will bring your pharmacy into 2020.

1. Be active on social media

Social media plays a powerful role in our world. To connect with your patients outside of your in-store experience, we recommend posting on your pharmacy’s Facebook page at least once or twice each week. Examples of some possible posts include pharmacy or community events, special promotions, or even a behind-the-scenes video and story. By posting online, you will add immense value to your patients’ online experience with your pharmacy.

2. Focus on your marketing strategy

When creating a marketing strategy for your pharmacy, you can leverage many channels, such as Facebook, email, your website and in-store promotions. To get the most out of your marketing strategy, we recommend combining a few channels at a time. For example, try posting a seasonal promotion on your Facebook and website to ensure your message reaches all of your patients. No matter which channel you decide to use, always make sure your message and voice are consistent across the board. 

3. Offer all five refill methods: web, mobile app, IVR, text and in-person

To be readily accessible to all current and potential patients, your pharmacy should be available across five refill channels: web, mobile app, IVR, text and in-person. Optimize all inbound and outbound refill channels to best serve your local community. Are you missing one or more of the listed channels? Reach out to us at connect@digitalpharmacist.com. Our team will be more than happy to help.

4. Respond to all reviews

Your responsiveness to customers online certainly showcases your customer service, but it also shows that you put your patients first. Responding to good comments can be an easy task, but don’t let negative comments slip through the cracks. When faced with an angry customer, it’s best to address their concerns head-on. Your customers will forgive mistakes — own up to them and prove why you’re still the best around.

5. Educate your patients

Education is key to driving patient adherence and overall health. Provide dynamic content that your patients can relate to — the more relatable, the more likely it will stick with them. Your content can range from everyday health news to tips on how digital tools can optimize health. Post on your social media channels and website to educate your community.

If you’d like help putting these resolutions into practice, give us a call at 877-959-7550 or email connect@digitalpharmacist.com.

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