By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff
Pharmacies are getting new patients to transfer their medications via their website with the click of a button.
In the table below, you can see how one pharmacy in Alcoa, TN had 282 visits to its “New Patient” Page and as a result, 9 patients transferred their prescriptions. According to the NCPA, a prescription is worth $55 in new revenue, per patient, per month. That means that these 9 clients amount to nearly $6000 in new revenue every year.
When we spoke with the pharmacist, he told us the patients used his website to transfer their medications from the Kroger next door.
- If you don’t ask, you don’t get. As soon as we launched the “New Patient” button, we saw a significant increase in new patients registering with pharmacies.
- Make it easy for new website visitors. When designing your website, make sure to make the “Transfer” button prominent (at the top) and distinct. Also, allowing your new website visitors to easily transfer their medications without having to get off the couch is always a plus.
- When designing your website, it is important to think of two distinct experiences: one for those who do not know your pharmacy and one for existing patients who want to submit a medication refill.
FriscoRX Pharmacy, in Frisco, Texas, has also seen great success with their New Patient (Transfer) button with over 208 transfers over the last 16 months. Read their story here.
To learn more about how to maximize your website with a “New Patient” button, give us a call at (877) 959-7550 or email us at [email protected]