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  3. How to: Pharmacy Website Optimization

How to: Pharmacy Website Optimization

Last updated Jul 19, 2022 | Pharmacy Marketing

In 2020, it’s more important than ever to have a developed online presence. When potential customers use a search engine to find the right pharmacy for them, it’s crucial for your business to have an easily accessible, practical, and attractive website that will show up in the search results. A well-designed website will not only represent the face of your pharmacy but will ultimately help the customer determine whether to visit. Here are four tips on how to succeed with your pharmacy website optimization:

1. Customize your images

First things first — photos! People respond more positively to custom photos than they do to generic stock photos. Most web users can recognize when a stock photo is being used, and that can sometimes be a determinant when customers are deciding whether to visit your pharmacy. Using images of your storefront or unique photos of staff members can make a huge impact on the success of your business in 2020. Customers like to see a preview of what they will experience when walking into your pharmacy. Original images will help to accurately present the experience new customers will have. Whether they’re professionally taken or images uploaded from your camera phone, having personal photos of your pharmacy can help you really stand out from your competitors. This is one of the most important ways that you can succeed with your pharmacy website optimization:

2. Make your website easy to navigate

When people are browsing your website, they’re usually looking for information about your pharmacy. This could be a piece of contact info or sometimes just information about a specific service or product you offer. You want your website experience to be as smooth as possible for customers. 

Make sure any information a customer might need is easy for them to find. This can be vital to the success of your business. Think about the pieces of information that are most crucial for your customers and make sure they are easy to access. Most people will not bother to visit a pharmacy if the pharmacy’s website is difficult to navigate. Pay close attention to any important information the customer might need to know and either present it to them on the homepage or make it very easy to find on another page.

3. Pharmacy website optimization for mobile

This tip works in congruence with tip No. 2; more and more people are using their phones and similar devices as their primary mode of browsing the internet. Your website’s structure and design need to be compatible with both mobile users and people visiting from a desktop computer. When creating a website, it’s crucial to find a design that works for both device types. Luckily, most website developers now have a variety of templates that are built to be extremely cohesive and are optimized for both desktop and mobile. We are happy to help you get started! To learn about our wide selection of website templates for desktop and mobile, you can give us a call at 877-959-7550.

4. Keep everything updated

Finally, it’s very important to keep all of the information on your website up to date. Whether your store hours have changed or you have introduced a new service or product, your customers need to know. If there is outdated or incorrect information on your website, it can lead to a bad experience for the customer, who might walk into your pharmacy with improper expectations. Keeping all of the information on your website current and relevant can help prevent any negative experiences for your customers and lead to more traffic to your pharmacy.

For help leveraging your pharmacy’s future website to its full potential, give us a call at 877-959-7550 or email us at connect@digitalpharmacist.com.

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