Social media is a powerful tool that when used properly can reach a wide audience. In today’s blog, we will teach you ways to utilize social media to promote summer health to your patients and community of followers
Creating Eye-Catching Social Media Posts
Below are two great resources for creating posts and images.
- Canva (canva.com) is an excellent resource to create bright eye-catching designs. You can utilize a template already made, or create your own. In our post ideas below. We have example of posts we made in a matter of minutes using these pre-made templates.
- CDC toolkits were created to “include policy guidelines, training and educational resources, and successful strategies for heart disease and stroke prevention.”
Establishing a Posting Strategy
How often should you post on social media? This is a great question. Posting in a cadence that allows your pharmacy to keep up with the content would be a great place to start. Then once you have a “social media system” in place – you’ll know which days perform better and reach a wider audience and you can adjust your posts accordingly.
Summer Social Media Post Ideas
Heatstroke Posts
Educate your patients on signs and symptoms of heatstroke & what to do if this does occur.
Below are examples of text you can include:

Symptoms:
- Rises in body temperature (up to 104F / 40C or higher)
- Skin appearing red in color
- Altered mental status
- Seizure
- Headache
What do we do when a heat stroke occurs?
- Call 911 for emergency medical care.
- Try communicating with the patient
- If a patient can drink, have the patient drink cold water
- Wet the skin around the patient
- Try to circulate fresh and cool air
- Move to a shaded area and remove outer clothing
Heat Exhaustion Posts
Educate your patients on signs and symptoms of heat exhaustion & what to do if this does occur.
Below are examples of text you can include:

- Symptoms:
- Servere Thirst
- Fatigue, Dizziness
- Headache, Nausea, Vomiting
- Diarrhea
- Clammy or Pale skin
- Rapid pulse
- Elevated body temperature
- Heavy sweating
What do we do when a heat stroke occurs?
- Remove the patient from the hot temperature area to a shaded and cooler area
- Call 911 or emergency for medical care
- Remove clothing to try to control body temperature
- Try to cool body temperature with water or by wetting their clothes
Drowning Prevention Posts
Educate your patients on water safety and what to do if a drowning does occur. Below are examples of text you can include:
- Supervise pool or water area closely
- Children/Adults learn basic swimming and water safety skills or wear a life jacket when in water.
- Become trained to administer CPR
- Avoid alcohol while swimming/supervising others who are swimming

Dehydration Posts
Educate your patients on water safety and what to do if a drowning does occur.
Below are examples of text you can include:

What are some ways to stay hydrated?
-
- Ensure the whole family has designated water bottles and they are taken on all trips/outings.
- If electrolyte replenishment is needed, educate your patients to figure out the best option for them.
- Take designated water breaks throughout the outings to ensure everyone is staying hydrated.
- In addition to drinking water, what are some fresh vegetables and fruits that can prevent dehydration?
- watermelon
- honeydew
- strawberries
- pineapple
- peaches
- oranges
- broccoli
- celery