Digital Pharmacist Blog

Summer Social Media Ideas for Your Pharmacy

Last updated Jul 13, 2022 | Pharmacy Marketing

Social media is a powerful tool that when used properly can reach a wide audience. In today’s blog, we will teach you ways to utilize social media to promote summer health to your patients and community of followers

Creating Eye-Catching Social Media Posts

Below are two great resources for creating posts and images.

  1. Canva (canva.com) is an excellent resource to create bright eye-catching designs. You can utilize a template already made, or create your own. In our post ideas below. We have example of posts we made in a matter of minutes using these pre-made templates.
  2. CDC toolkits were created to “include policy guidelines, training and educational resources, and successful strategies for heart disease and stroke prevention.”

Establishing a Posting Strategy 

How often should you post on social media? This is a great question. Posting in a cadence that allows your pharmacy to keep up with the content would be a great place to start. Then once you have a “social media system” in place – you’ll know which days perform better and reach a wider audience and you can adjust your posts accordingly.

Summer Social Media Post Ideas

Heatstroke Posts

Educate your patients on signs and symptoms of heatstroke & what to do if this does occur. 

Below are examples of text you can include:

    heat stroke social post

    Symptoms: 

    1. Rises in body temperature (up to 104F / 40C or higher) 
    2. Skin appearing red in color 
    3. Altered mental status 
    4. Seizure 
    5. Headache

    What do we do when a heat stroke occurs?

    1. Call 911 for emergency medical care.
    2. Try communicating with the patient 
    3. If a patient can drink, have the patient drink cold water 
    4. Wet the skin around the patient
    5. Try to circulate fresh and cool air
    6. Move to a shaded area and remove outer clothing

    Heat Exhaustion Posts

    Educate your patients on signs and symptoms of heat exhaustion & what to do if this does occur.

    Below are examples of text you can include:

      heat exhaustion social post
      • Symptoms:
      1. Servere Thirst
      2. Fatigue, Dizziness 
      3. Headache, Nausea, Vomiting
      4. Diarrhea
      5. Clammy or Pale skin
      6. Rapid pulse
      7. Elevated body temperature
      8. Heavy sweating

        What do we do when a heat stroke occurs?

        1. Remove the patient from the hot temperature area to a shaded and cooler area
        2. Call 911 or emergency for medical care 
        3. Remove clothing to try to control body temperature
        4. Try to cool body temperature with water or by wetting their clothes

        Drowning Prevention Posts

        Educate your patients on water safety and what to do if a drowning does occur.  Below are examples of text you can include:

        1. Supervise pool or water area closely
        2. Children/Adults learn basic swimming and water safety skills or wear a life jacket when in water.
        3. Become trained to administer CPR
        4. Avoid alcohol while swimming/supervising others who are swimming

          drowning prevention social post

          Dehydration Posts

          Educate your patients on water safety and what to do if a drowning does occur. 

          Below are examples of text you can include:

          dehydration_posts

          What are some ways to stay hydrated?

            • Ensure the whole family has designated water bottles and they are taken on all trips/outings.
            • If electrolyte replenishment is needed, educate your patients to figure out the best option for them. 
            • Take designated water breaks throughout the outings to ensure everyone is staying hydrated.
          • In addition to drinking water, what are some fresh vegetables and fruits that can prevent dehydration?
          1. watermelon
          2. honeydew
          3. strawberries 
          4. pineapple 
          5. peaches 
          6. oranges 
          7. broccoli
          8. celery

            Contact Us for Social Media Help

            Don’t have the time to manage your social media accounts? Our digial marketing experts are here to help! Reach out to us at connect@digitalpharmacist.com or call us at 877-959-7550.

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