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Rural Pharmacy Maximizes Mobile Refills

Digital Pharmacist’s mobile app has helped Aasen Drug go digital and see 423 mobile refill requests in less than 90 days.
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Aasen Drug, a rural pharmacy in Mayville, North Dakota, has been a family-owned business since 1986. The store is run by Marcus Aasen, PharmD, who took over the business from his father in 2014. Aasen Drug serves a small community of just over 1,800 residents with pharmacy and delivery services, medication support for long-term care facilities, and a gift shop. 

Marcus Aasen first heard about Digital Pharmacist from his brother Isaac Aasen, also a pharmacist and owner of Skips Budget Drug, a compounding pharmacy in nearby Grand Forks. A Digital Pharmacist client, Isaac has had significant success with our branded healthsite and mobile app at Skips Budget Drug.

Based on Isaac’s recommendation, Marcus decided to offer his patients the chance to refill their prescriptions digitally with Digital Pharmacist’s mobile app.

Aasen Drug first went live with their Digital Pharmacist mobile app on May 1, 2020. In just 11 weeks, they’ve already received 423 prescription refill requests and 124 app downloads, an impressive result in a town of just 1,800 residents.

In the first 30 days of launching their pharmacy mobile app, Aasen Drug had over 70 app downloads. Within 60 days, they had achieved 119 downloads and over 240 mobile prescription refill requests.

Since launching in May, Aasen Drug has seen:


app downloads


total mobile app refills


monthly website and app refill requests

“I think the overall experience of the app has really made a difference for us. Now that patients are able to request mobile refills, we don’t get as many phone calls. People also prefer the convenience of ordering whenever they want.”

Marcus and the Aasen Drug team also launched a branded healthsite with Digital Pharmacist and already receive over 200 monthly refill requests through the app and website combined.

According to Marcus, their secret to the rapid and widespread adoption of the pharmacy mobile app in their community was promotion. 

The Aasen drug team began by creating fluorescent flyers and adding one to every patient’s prescription and shopping bags. They also kept some notices around the store to promote the app. Now, they use a combination of our customizable branded app flyer and their own to spread the word.

“The flyers have done a good job promoting the app,” Aasen said. “They’re pretty self-explanatory and all the information is on there. Some people still have questions, but for the most part, it’s pretty straightforward.”

The Digital Pharmacist mobile app has proved a valuable digital tool in promoting medication adherence and patient communication. Our 5,000 pharmacy clients across 7,500 locations saw an average of 26,000 monthly mobile downloads in Q1 of 2020, during the country’s first COVID-19 lockdowns. The app has received a 4.7/5 star from over 10,000 ratings and is available for download at both Apple and Google Play stores

To learn more about how adding a mobile app can transform your pharmacy, get in touch with us today.

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