Product Spotlight

See How Dykes Pharmacy Gets 300 Digital Refills Per Month

For Dykes Pharmacy, the question to go digital was an easy one. See how they were able to get 300 refills per month.
  1. Home
  2. Product Spotlights
  3. See How Dykes Pharmacy Gets 300 Digital Refills Per Month

For Dykes Pharmacy, the question to go digital was an easy one. Rob Dykes PharmD, owner and pharmacist of Dykes Pharmacy, knew patients needed new ways to connect with their pharmacy and manage their medications.

Located in Cochran Georgia, Dykes Pharmacy has been serving the communities Of Cochran, Eastman, And Hawkinsville since 1915.

National, big box chain pharmacies can’t offer the level of personalization local pharmacies can but are still able to capture a large amount of patients simply due to the convenience features they offer. By going digital, Rob was able offer those same convenience features while also delivering on the local pharmacy promise: personalized patient health care.

This means Dykes Pharmacy, which was previously only open between 8:00 a.m. and 6 p.m. on the weekdays, was now a 24 hour operation. Patients immediately responded to this higher level of convenience. Many of Rob’s patients work 9 to 5 jobs, leaving little time to refill and pick up their prescriptions. Now, patients can refill anytime they want and have their prescriptions delivered to their door. Rob estimates that upwards of 40 percent of digital prescriptions that come through are submitted after hours or on Sunday. Not only is this a significant portion of refills that could have been captured by a big box competitor, but this accounts for an additional 10 hours on the phone outside of business hours.

Through a simple promotional strategy of word-of-mouth at the point of sale and on the phone, Rob grew his digital engagement and trained his patients to think digital first when refilling their prescriptions. Overall, this has saved Rob and his team approximately 25 hours on the phone when processing 300 monthly digital refills.

Although Dykes Pharmacy is in a small town of a little over 5,000 people, it is apparent that people respond to real convenience. The pharmacy receives hundreds of digital refills a month and Rob is excited to continue growing his digital presence so he can better serve his patients.

For help marketing your pharmacy through hyper targeting and other digital solutions, give us a call at 877-959-7550 or email connect@digitalpharmacist.com.

digital pharmacist - transform your pharmacy illustration

Ready to Transform Your Pharmacy?

Get Started With Your Demo Today.

 

Existing customer looking for help? Head to our contact us page and fill out the form, or give us a call: 877-959-7550

Product Spotlights

Explore All Spotlights

A Pharmacist’s Guide to Nutrient Depletion Counseling
A Pharmacist’s Guide to Nutrient Depletion Counseling

Drug-induced nutrient depletion counseling is an often-overlooked opportunity for independent pharmacists. This ebook explores the complications of nutrient deficiency from prescription and over-the-counter drugs and how your pharmacy can help offset this potential issue by offering nutrient depletion counseling.

read more
5 Ways Your Pharmacy Can Participate in Parkinson’s Awareness Month
5 Ways Your Pharmacy Can Participate in Parkinson’s Awareness Month

April is the month of Parkinson’s Awareness and it is imperative we do our best to spread awareness for the more than 1 million Americans living with the disease. Every year, the Parkinson’s Foundation has a theme for the month of April and this year’s theme is “The ABCs of PD”. Each alphabet letter stands for an aspect of the disease to educate the population on the symptoms of PD and how to address them. Below we are sharing ways your pharmacy can learn more about how to participate in Parkinson’s Awareness Month.

read more