We know the thought of pharmacy marketing can be overwhelming, but it doesn’t have to be. Here are three easy tips to help build brand awareness for your independent pharmacy.
1. Reply to ALL reviews on Yelp, Google and Facebook.
Whether the reviews are 5 stars or 1 star, responding to every review will help your pharmacy in the long run. Make sure to not only respond to every review, but respond as soon as possible.
Potential customers rely heavily on online reviews when deciding which pharmacy to give their business to. Your response to reviews show that your pharmacy cares and that you put your customers first. That is the type of pharmacy people want to give their business to.
2. Share content about your employees and pharmacy.
Whether it’s a picture of your staff or a post about an upcoming event, social media is a powerful tool to help market your pharmacy.
Your community loves to see familiar faces on social media. Showcase your friendly, inviting staff that customers may not see if they were at a box-chain pharmacy. If you make your pharmacy personable on social media, you will draw the attention of more potential customers.
3. Educate your staff on social media.
Before you implement a social media strategy, educate your staff on how to properly use the channel. Whether it’s Facebook, Twitter or LinkedIn, your staff should have an idea of what to post, when to post and how to post. Staff education will streamline your strategy and ensure that your messaging is consistent across every post and channel.
It’s also recommended that you delegate different staff members to post on different days. This will help keep your organic content fresh. It will also ensure that one staff member is not overwhelmed with the task of upkeeping all social channels.
If you’d like more tips and tricks on how to successfully leverage social media to market your pharmacy, we’d love to help you. Give us a call at 877-959-7550 or schedule a meeting with a representative today.