Your IVR Questions Answered

You asked and we answered. Below are our top frequently asked questions regarding interactive voice response offerings (IVRs), including the benefits of using a VoIP (Voice over IP/Cloud) phone system. Q: What are the different types of internet (broadband) connections? A: There are three types of business-grade broadband connections: DSL (digital subscriber line), cable and […]

Don’t Lose to Amazon PillPack: Five Tips for Local Community Pharmacists

Amazon’s PillPack has shaken up the brick-and-mortar pharmacy sector. In order to stay competitive, local community pharmacies need to provide convenient and accessible options to their communities.  We’ve put together five best practices to help you and your pharmacy remain competitive.  1. Optimize your website to be easily found on Google.  You can improve your […]

Labor of Love: Let the Marketing Do The Work For You

Let marketing do the work for you this Labor Day.  Feel free to include the following Labor Day promotion in your social media strategy.   Below are five tips on how you can successfully market your pharmacy as the one-stop shop for each season. 1) Go digital. Place promotions on your website, mobile app and […]

Get The Most Out of Digital Marketing

Digital Marketing is designed to supplement your current marketing efforts to spread the word about your pharmacy. In order to make sure your efforts are optimized, follow the listed six best practices. 1) Highlight services that make your pharmacy unique. Whether it’s free delivery or compounding, showcase services that patients may not receive at the […]

Digital Insights from My 18 Years at CVS Health – Part 2

Last week, we sat down with Dustin Humphreys, RPh, president of Digital Pharmacist, to ask him a few questions. In case you missed it, you can read it here.  This week, we will continue with another round of questions.  Question: What shifts do you expect to see in the pharmacy industry over the next few […]

Digital Pharmacist Staff Head to Acuña for Medical Mission Trip

This past February and July, Digital Pharmacist’s staff committed their time to join an organization called GOAcuña on a mission trip to Mexico. Their goal was to give free medical care to the local people of Acuña. They were able to provide care to more than 300 patients. Here’s their story.  Mallory Nelson, PharmD and […]

Digital Insights from My 18 Years at CVS Health – Part 1

We had the opportunity to sit down with Dustin Humphreys, RPh, president of Digital Pharmacist, and ask him four questions about the pharmacy landscape.  Question: Why is digital important to pharmacy? Humphreys: Digital is actually a mechanism to engage your patient and bring them closer. It is a myth that digital pushes your customer away. […]

How Three Pharmacies Used Marketing to Attract New Patients

Read how Michelle’s Pharmacy, Holt’s Pharmacy and Coastal Pharmacy leveraged different marketing strategies to attract new patients to their pharmacy. 1. Set specific goals for your marketing. Michelle Dyer, owner of Michelle’s Pharmacy, wanted to increase the number of digital refills that were generated through her pharmacy’s website. By focusing her staff on promotion and […]

Three Days, 95 Patients: How This Pharmacy Used Digital Marketing to Boost a New Program

With over 95 patient signups in three days, RGV Hometown Pharmacy’s most recent Facebook digital marketing campaign made waves online. Located in Harlingen, Texas, RGV’s Hometown Pharmacy’s mission is to provide outstanding customer service and patient care to the local community. Adrian Cervantes, PharmD, owner of RGV Hometown Pharmacy, launched the pharmacy’s general marketing efforts […]

Reputation Management in Four Steps

Online reviews are becoming more important to customers as they decide which businesses to visit. According to Statista, “31 percent of internet users regularly read online reviews to check out the quality of the business.” That means digital is now a requirement to compete in the marketplace. Luckily for local pharmacies, there are options for […]

Visit Digital Pharmacist at RBC Cardinal Health Conference in Nashville

We are excited to announce Digital Pharmacist is heading to Nashville, Tennessee for this year’s RBC Cardinal Health Conference. If you will be there, too, we would love to meet you. Meet the Digital Pharmacist team at the Pharmacy Marketing Advantage booth. Swing by talk with us one-on-one about how Digital Pharmacist’s platform is redefining independent […]