Three Days, 95 Patients: How This Pharmacy Used Digital Marketing to Boost a New Program

With over 95 patient signups in three days, RGV Hometown Pharmacy’s most recent Facebook digital marketing campaign made waves online.

Located in Harlingen, Texas, RGV’s Hometown Pharmacy’s mission is to provide outstanding customer service and patient care to the local community.

Adrian Cervantes, PharmD, owner of RGV Hometown Pharmacy, launched the pharmacy’s general marketing efforts when the business first opened its doors in September of 2018. The pharmacy passed out branded pens, notepads, coupons, and water bottles to local boosters and businesses. 

They also began advertising on Facebook to build their online presence. Initially, these marketing efforts brought traffic to the gift shop, but the business struggled to drive that same traffic to the pharmacy.

To increase foot traffic, RGV Hometown Pharmacy launched the Free Kids Vitamin Program. 

In just three days, 95 patients signed up for the new program. RGV Hometown Pharmacy did not place an ad in the local newspaper, on a billboard or on the radio. Instead, they worked with our Agency team to construct a Facebook ad and landing page for their website to help spread the word about the program. 

 

The campaign started on a Friday. Over the first weekend, the pharmacy had 95 patients sign up for the program through their pharmacy Healthsite. 

“We are pleased with our digital presence, and we look forward to seeing the results of this (Free Kids Vitamin Program) campaign,” Dr. Cervantes said about the quick success of RGV Hometown Pharmacy’s new Facebook ad campaign message. “It is definitely off to a good start.”

Since the launch of the Free Kids Vitamin Program, RGV Hometown Pharmacy has seen some patient transfers come in. They anticipate more as the program continues.

RGV Hometown Pharmacy translated their online presence into foot traffic by providing a message that their patients and community can relate to. 

To learn more about how your pharmacy can successfully leverage Facebook advertising, give us a call at (877) 959-7550 or email us at [email protected].