Understanding Your Digital Marketing Ads and Metrics

By Anyssa Garza, PharmD, BCMAS – Digital Pharmacist Staff

We often get asked questions on the metrics available with digital marketing ads. See below for a detailed explanation on each metric.

Impressions – Total amount of times an ad has been shown to a user through Facebook (The number of times the ad was on the screen for your target audience) For example, if an ad is on screen for someone 2 different times in a day, that counts as 2 impressions.

Link Clicks – Amount of times users clicked on the ads

Page And Post Engagement – Amount of times users interacted with the ad and looked through the Facebook page. This includes comments, post reactions (ex: likes), and shares.

  • Post Reactions – Amount of times users “reacted” such as like, happy, wow, etc.

It is recommended to pay attention to all of the listed metrics as they all offer different insights into how your ad is performing.

It is safe to say that every person who sees your ad will have seen it at least once. According to brand awareness research, the data suggests people have to seen an ad at least several times before they start to recognize your brand.

Link clicks and engagement tell you whether someone has actually clicked or engaged with your ad. At the end of the day, mobile app downloads, website traffic, business conversions are much more concrete in terms of ad success than impressions.

Not sure where to start? We have you covered. Our Digital Marketing team’s main focus is to optimize Facebook ads while all of these metrics in mind.

For help launching your digital marketing strategy, give us a call at 877-959-7550 or email us at [email protected].