Black Friday has been the biggest shopping day of the year for decades. Businesses and consumers alike plan accordingly in hopes of boosting their bottom line or taking advantage of Black Friday sales. In recent years, Cyber Monday has also made waves, encouraging consumers to take advantage of digital deals the Monday following Thanksgiving. And as with anything digital, Cyber Monday’s traction has increased year over year, overtaking Black Friday this year with an estimated $7.9 billion in sales, “making it the single largest shopping day in U.S. history.1”
This may not come as a surprise to many Americans, as online shopping is more a commonplace now more than ever, but in terms of growth, Cyber Monday has seen unprecedented levels. In 2016, 2017 and 2018, Cyber Monday has seen a 12.1%,2 16.8% and 19.7% increase in sales, from previous years, respectively.3 And with $2 billion of Cyber Monday’s sales coming from mobile devices, this clearly demonstrates consumer’s ever-growing preference for convenience when dealing with retailers.4
Even though we have seen a spike in online sales, consumers still value the in-store experience. This year we saw an increase in consumers choosing to pick up their merchandise in the store even when ordering online. This is encouraging to local pharmacies as their patients are the same people participating in Cyber Monday. Although their medications may not be on sale that day, pharmacy patients are still looking for a digital experience to place routine transactions such as prescription refills, while still maintaining the in-store experience.