Create Your Holiday Marketing Plan in 6 Easy Steps

The holidays are right around the corner, and there’s no better time to ramp up your pharmacy’s promotions. For help, check out our six tips for creating a successful holiday marketing plan this season. 1. Develop a promotional schedule When you don’t have an email schedule, you can run into one of two problems. Either […]

Release Notes: 2-Way Messaging GIFs and More

We’re constantly working to improve your Digital Pharmacist experience. Here’s a summary of some new features we’ve added to our 2-way messaging product. 2-Way Messaging Patients can send images and GIFs to the pharmacy. Example use cases: Patients can send an updated copy of their insurance card or pictures of prescription bottles they want to […]

How To Better Leverage Your Email Newsletter

With the wide array of marketing tactics to choose from today, you might ask yourself whether you even need an email newsletter. While more traditional forms of marketing, such as bag stuffers and radio ads, are still useful methods for reaching your customers, email newsletters provide a unique approach to letting your customers know what […]

American Pharmacists Month Spotlight: Kristen Moore

To round out this month’s celebration of American Pharmacists Month, we’d like to highlight Kristen Moore, PharmD, owner of A to Z Pharmacy in Cary, North Carolina. For Dr. Moore, her passion for pharmacy was unexpected. Before the start of her professional life, she walked into town and applied for a cashier job at a […]

Facebook Advertising: Best Practices for Pharmacies

If you are looking to use Facebook ads in your marketing strategy, you need to know a few rules. That’s because Facebook has strict ad policies — especially in the pharmacy space. To ensure that your ads are not flagged and your account is not disabled, keep the following in mind. What Not to Do […]

American Pharmacists Spotlight: Jonathan Sinyard

For this week’s celebration of American Pharmacists Month, we want to highlight Jonathan Sinyard, pharmacist and owner of Adams Drug Store in Cordele, Georgia. Sinyard had always known that he wanted to work in the health care field, and from an early age, he had a strong desire to help others. After recognizing the unique […]

Best Practices for Your Pharmacy Website Design

Optimizing your website design can improve your patients’ online experience, but most importantly, it will increase website engagement, including medication refills. Here are a few best practices to follow when designing a pharmacy website. 1) Simplify Your Navigation According to Hick’s law, the more options you give someone, the longer it will take them to […]

Top Five Pharmacy Facebook Posts to Post Today

Your pharmacy Facebook page should reflect your pharmacy’s personality and uniqueness. To keep your content fresh and engaging, try these five Facebook posts to post on your page today. 1. Tell your pharmacy’s history Customer loyalty is rooted in your company’s unique personality. Your service, your wisdom, and your story are what keep those regular […]

Visit Digital Pharmacist at the NCPA Convention in San Diego

We’re thrilled to announce Digital Pharmacist will be attending the NCPA convention in San Diego, California on October 26-29. If you’re heading to the conference, we would love to meet you. Stop by booth #625 to talk with us one-on-one about how Digital Pharmacist’s platform can help redefine your pharmacy. Don’t miss the opportunity to chat […]

American Pharmacists Spotlight: Dr. Misty Williamson

To continue our celebration of American Pharmacists Month, we would like to recognize Dr. Misty Williamson, PharmD, owner of Greenbrier Pharmacy in Greenbrier, Tennessee, for this week’s pharmacist spotlight. Dr. Williamson knew at a young age that chemistry and pharmacy would be her career path. She went on to graduate from the University of Tennessee […]

The Basics of Search Engine Optimization (Part 2)

Last week, we covered the five best practices of SEO. To further help with your SEO performance, here are the four common SEO mistakes to avoid: Forget to make a mobile-friendly site. More search traffic comes from mobile devices than desktops. Search engines can recognize a website that is not mobile-friendly. If your site is […]

American Pharmacists Month Spotlight: Dr. Chris Gilbert

In celebration of American Pharmacists Month, we will recognize a few pharmacists from our network who consistently contribute to their local communities. To kick off this month’s celebration, we are introducing Chris Gilbert, PharmD, owner of People’s Custom Rx in Memphis, Tennessee.  For Dr. Gilbert, pharmacy was not the first thing that came to mind […]